Proseminar – Rachel Bailey & Zheng Wang

Rachel Bailey

Motivated cognitive states

T600 was all about dynamic processing. Rachel Bailey of IU Telecom began by sharing her recent work with coauthors Annie Lang and Bridget Rubenking on flow, presence, and transportation. Her driving question was whether these concepts had distinct regions within motivated cognitive state space. Within this space, appetitive and aversive activation comprise the X and Y axes and resource allocation makes up the Z axis. Collecting continuous response measures from participants, Rachel found evidence that these concepts do have defined states. Her findings are beneficial as they identify the relationship between the concepts and to other processing states and behaviors.

Zheng Joyce Wang

Dynamics of media processing and choices

As a wonderful compliment to Rachel’s work, Zheng Wang from The Ohio State University’s School of Communication shared her recent work at the Communication and Psychophysiology Lab (CAP) on media processing. Zheng, an alumna of IU Telecom, developed her own model called Dynamic Motivation Activation (DMA) that identifies how psychophysiological indicators dynamically correspond with message types and individual differences. Further, her work used uses and gratifications to explain and predict multitasking. Interesingly, she found that people’s needs rarely corresponded with their resulting gratifications.

Proseminar – Nicky Lewis & Evan Frederick

Nicky Lewis

Fantasy football participation

Trait & motivational differences

Fantasy sports are no joke. Recent stats show that over 30 million people play them and they generate around $3 billion per year across all sports. This massive interest, in part, prompted IU Telecom’s Nicky Lewis to ask what are users’ motivations for participating and what personality traits drive the intensity of participation.

Surveying a mix of Telecom students and fantasy sports users, she found that sensation seeking, competitiveness, and Machiavellianism personality traits predicted time invested in fantasy sports. Additionally, one’s desire to win and social identification motivations mediated this relationship.

Evan Frederick

Demographics & usage trends of the typical MMA blog user

A case study

IU HYPR’s Evan Frederick presented research investigating the demographics and usage and gratification patterns of Mixed Martial Arts (MMA) blog users. He explained that, despite the popularity of MMA and corresponding blogs, little if any research illuminates who uses them and how.

After surveying blog users, Evan found that most users are 20-something white males that sought blogs to gain information quickly, find in-depth coverage, and follow their favorite fighters. The primary gratifications users experienced were evaluation, community, information gathering, knowledge demonstration, and argumentation.