Motivated cognitive states
T600 was all about dynamic processing. Rachel Bailey of IU Telecom began by sharing her recent work with coauthors Annie Lang and Bridget Rubenking on flow, presence, and transportation. Her driving question was whether these concepts had distinct regions within motivated cognitive state space. Within this space, appetitive and aversive activation comprise the X and Y axes and resource allocation makes up the Z axis. Collecting continuous response measures from participants, Rachel found evidence that these concepts do have defined states. Her findings are beneficial as they identify the relationship between the concepts and to other processing states and behaviors.
Dynamics of media processing and choices
As a wonderful compliment to Rachel’s work, Zheng Wang from The Ohio State University’s School of Communication shared her recent work at the Communication and Psychophysiology Lab (CAP) on media processing. Zheng, an alumna of IU Telecom, developed her own model called Dynamic Motivation Activation (DMA) that identifies how psychophysiological indicators dynamically correspond with message types and individual differences. Further, her work used uses and gratifications to explain and predict multitasking. Interesingly, she found that people’s needs rarely corresponded with their resulting gratifications.