Proseminar – Dr. David Waterman

Online vs offline

Are the media shrinking?

Today’s very visual presentation by Dr. Waterman illustrated some interesting trends surrounding revenue and employment within media industries. The work by Waterman and Sung Wook Ji showed that the dissemination of broadband internet around 1999 marked the beginning of a decline of revenue across many media industries. This decline coincides with a marked reduction in employment and a shift from advertising revenue to direct pay support.

Waterman offered four primary reasons for the above trends. First, consumers are turning away from professionally-made media. Second, it’s becoming increasingly difficult for intellectual property owners to efficiently collect money. Third, business models’ continued reliance on ad revenue. Fourth, media producers’ reliance on internet distribution.

Interestingly, despite these trends, production quality and quantity has remained largely stable. This curious finding suggests that labor may be shifting from media producers to consumers themselves. For more information, see their abstract and PowerPoint slides.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s